Drift Allstars drafts in F1 expert to drive growth

For Immediate Release

February 5th,2015

London,UK

Following the success of 2014’s 6th European Series, 2015 is shaping up to be an exciting year for the Drift Allstars. With new members of the management team bringing unrivalled experience from both an F1 background and in the Host Cities marketplace, Europe’s leading Drift Championship is ready to take their 7th Series by storm.

Working alongside Drift Allstars founder, Niall Gunn, global lifestyle brand EXTREME are also now fully integrated to the Series, collaborating with existing promoters and drivers to take the Series to new destinations, adding a corporate infrastructure to the Championship. Joining the already experienced EXTREME group, including CEO – Al Gosling, Marketing Manager – Ryan Maxwell and Lead Designer – Ajay Bisset, a dedicated Commercial Director – Pippa Simpson and Commercial Development Assistant – Nick Quilter, have been added to the Drift Allstars line-up to aid the growth of the Series and drive the events beyond their European roots in coming years.

A core of new senior executives have also been welcomed to the Series management as key additions, including;

Mark Hughes (MrK1 Consulting) – International Circuit Liaison – With over 20 years of experience in the automotive racing industry, Mark has worked extensively with Race Series’ globally and is already conducting high level negotiations with F1 promoters and circuits worldwide, with a view to on boarding Drift Allstars in 2016 and beyond.

Rachael Church-Sanders – Host Cities & Destinations Consultant – Working with Drift Allstars on behalf of SportBusiness Intelligence, the research and consulting arm of SportBusiness Group plc, to secure partnerships with Host Cities, Rachael and other members of the SportBusiness Intelligence team are already engaged in numerous discussions with cities globally with a view to expanding the Series from its traditionally European tour schedule from 2016.

Founder of Drift Allstars, Niall Gunn commented “The Drift Allstars brand has been growing at an incredible rate over the past 12 months and we’re excited to bring more expertise to the table, building the Series further than ever before as team.”

Interest in the Series has exploded over the past 12 months, and with next year’s dates due to be announced any day, EXTREME Drift Allstars are gearing up for a ground-breaking 7th Series in 2015.

For more information or imagery for EXTREME Drift Allstars, please contact Pippa Simpson at pippa@drift-allstars.com or (UK) 01494 730544